HCM CITY — The third International Advertising Equipment and Technology Exhibition, or VietAd 2012, opened in HCM City yesterday.

The annual event has attracted 80 domestic and foreign companies who have set up nearly 200 booths to showcase machinery and equipment for the spray printing industry, carving and engraving machines, laser cutting machines, LED technology, and advertising and display equipment.

Speaking at the opening ceremony, Dinh Quang Ngu, chairman of the Viet Nam Advertising Association, said the event would be an opportunity for networking and exploring business as well as developing local and international partnerships.

It would also seek to enhance development of the Vietnamese advertising industry to narrow the gap with the rest of the world, he said.

Professional seminars such as the application of LED technology in advertisement, new packaging trends in the world, and advertising laws will be held during the three-day event.

It is being organised by the Viet Nam Advertising Association, the HCM City Advertising Association, and Dong Nam Advertising and Commercial Promotion JSC at the Phu Tho Indoor Sports Stadium in District 11.

A similar exhibition will be held in Ha Noi in November. — VNS